In modern cities, immersed in the hustle and bustle of everyday life, it is difficult to stand out.

This is why in particular and sometimes uncommon but still very effective communication methods, such as information and advertising, totems come into play: they are the true pillars of urban communication and stand proudly along the streets, capturing the attention of passers-by and communicating messages of various kinds.

But what exactly are these totems and what is their communicative impact? Let us look at them together.

What are advertising totems for?

Information or advertising totems are vertical structures usually placed near bus shelters, along streets or in city squares. They are designed to be visible from afar and to offer an elite advertising or communication space for companies and institutions wishing to promote their products, services or messages.

But their function goes far beyond mere advertising.

Imagine being in an unfamiliar city, in the pouring rain, waiting for your bus. The bus shelter becomes a refuge, a place where you can shelter from the weather, consult bus timetables and, thanks to the advertising totems, stay informed about events, special offers or important messages about the city.

Bus shelters are not just a stopping point, but become an essential element of urban design, enhancing and improving citizens’ quality of life.


Totems for the city: LAB23’s street furniture projects

LAB23 stands out for its innovative vision in the field of street furniture. Its products are true works of city art, combining aesthetics and functionality.

We specialize in the creation of totems of various kinds, here are a few examples:

  • Wayfinding is an information totem ideal for disseminating historical and tourist information in the cities. The information is printed directly on the steel front panel, ensuring durability. The robust steel structure is designed to withstand weathering and the passage of time. Thanks to the galvanizing and powder coating, the totem offers durability and resistance to external factors.
  • Totem Bifacciale is a robust and functional structure, with its AISI 316 stainless steel base and integrated canopy for protection from the elements. The display surfaces are made of galvanized steel and protected by lockable tempered glass doors. Thanks to the galvanizing and powder coating treatment, this totem offers strength and durability, with the option of Corten steel for a distinctive aesthetic.
  • Message is a one-sided notice board with a steel sheet support structure and an AISI 316 stainless steel base, with a roof for rainwater drainage. The display surface is protected by a tempered glass door.

These are just some of the most popular totems available in LAB23’s catalogue.

In an increasingly urbanized world, information and advertising totems are not just decorative structures but become vital elements in city life.

Thanks to companies like LAB23, street furniture has become an opportunity to improve citizens’ quality of life and transform cities into more welcoming and functional places for everyone.